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Startup

Top 7 ways to raise funding
for startups in
2022

To start a business or grow an existing one, you may need to acquire investors. There are various strategies for approaching fundraising and attracting the attention of people who have the funding you require to advance.

No matter how wonderful your product or business idea, how lean you can operate, or how big you’ve already grown, you’ll almost certainly need more funding and financial leverage. Even billion-dollar firms with the best funding and greatest success have been participating in more fundraising rounds than ever before.

1. Kickstarter & Indiegogo

For donations you can try Kickstarter or Indiegogo. 
 
Kickstarter has a higher success rate because of its quality control and more selective process. Indiegogo is a more open platform where new, inexperienced companies flock to and fail, lowering the platform’s overall success rate.
 

 

10 Kickstarter Tips from Crowdfunding Experts

 

 

IndieGoGo Tutorial for Beginners | Raise Money with Indiegogo 2022

 

Other Online Fundraising Platforms

Online fundraising options have essentially multiplied numerous times during the last five years. They have grown to be very well-liked by accredited and knowledgeable individual investors, angel investors, and even banks and funds searching for fresh methods to invest money.

The key platforms range from donation-based, debt and equity crowdfunding portals to peer-to-peer lending sites that provide company loans.

The following are the most well-liked equity crowdfunding platforms:

AngelList

Seedinvest

StartEngine

•CircleUp

Wefunder

 
Online platforms can be useful for becoming noticed, even if you don’t use them to generate all the money you need. Finding the best platform for your project and goals is crucial, as is being honest about what it will take to make a campaign successful.

2. Events

Gaining the attention of the appropriate investors depends on your visibility, your network, and who you know. One excellent approach to do this is by going to events. To make meetings more effective, try to find out who will be there in advance.

This can be participating in coding marathons, attending industry trade exhibitions, attending planned networking events, or simply stepping out to offer your own opportunity at pitch nights and meet active investors there.

If you own a startup, you might want to think about going to one of the following events:

WebSummit

Money2020

TechCrunch Disrupt

SXSW

Collision

To get ahead of the competition and take a more passive route, consider attending other events where your investors are likely to be. Think sporting events, charity fundraisers, film festival and yacht shows.

3. Social Media

As a lean startup or solo entrepreneur trying to test the market, acquire traction, and draw investors, social media might be your best friend. It makes it simple to be found and is still one of the most economical ways to reach people.

You can use your own posts and updates to take an inbound strategy, or you can use collaborations, sponsored posts, and influencer marketing to take a more active approach.

Direct communication can also be effective. If you can find the social media handles of suitable investors, you might be able to get the money your firm requires with only one persuasive message. Check out this Forbes article with the LinkedIn contact details for the top 50 if this sounds like it would be a good fit for you.

SKATER by FM ILLUSTRATION on Dribbble

You may always search for investors who are currently investing in your industry on Crunchbase if you ever require VCs. In this Furqan ali article, I recently discussed some of the most active funds.

Here are the most well-liked social networking platforms and how to use them:

•LinkedIn to send cold messages or look for quality introductions to secure funding from cautious investors like venture capitalists. According to me, using LinkedIn Premium to access certain features is completely worthwhile.

LinkedIn Premium Benefits: Is It Worth the Investment?

•Facebook to build lasting connections after you’ve had a chance to speak with an investor once or twice. To create trust, the relationship must be built.

•Twitter for intelligent discourse and interaction with pertinent information

4. Blog

Best Its Secret GIFs | Gfycat

One of the most underutilised strategies for drawing incoming traffic, presenting your narrative, moving potential investors along the investment decision-making process, and maintaining visibility throughout each round of fundraising is blogging. You can post through Medium or LinkedIn even if you don’t yet have a personal website or blog.

Additionally, visiting the blogs of the investors you want to target is a smart alternative. They all read the comments and frequently respond to them. Make a thoughtful comment to stand out and begin the relationship-building process.

Investors that are probably the most active right now on blogs include:

AVC

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Both Sides of The Table

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5. Easiest way is to Email

What Is My Email Address? How to Find Out

Simple emails have proven to get the attention of notable angel investors and VCs. They’ve even be responsible for the launch of some essential and notable startups. Here are 3 Proven Email Templates That Helped Entrepreneurs Raise Millions.


Best Tips. 

1. Make It Incredibly Clear What Your Startup Does
2. Sell The Dream
3. Tell The Investor What You’re Looking For
4. Explain Why You’re A Good Fit For The Investor
5. Attach Your Pitch Deck
6. Personalize Your Email

Can anyone provide an email list of global investors?

You can find the list of global Venture Capital firms and Investors at EasyLeadz.

Disclaimer: I work at EasyLeadz.

EasyLeadz is a B2B database provider and it provides highly customized and accurate B2B contact data globally as per your targeting criterion.

You can customize it as per the following criterion:

  • The industry which is Venture Capital firms in your case
  • The size which is based on the number of employees
  • Location – Globally (India and USA primarily)
  • Tech installs – may not be relevant in your case
  • Recently funded companies
  • Job roles of decision-makers like Partners, Analysts in VC firms

easyleadz

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6. Apply to Accelerators

Serious entrepreneurs are always welcome to submit applications to well-known startup accelerator programmes. If accepted, you’ll probably receive a small payout to continue working on your project along with introductions to additional investors, business guidance, and assistance with organising further fundraising rounds. Just be certain that you are aware of the conditions and seek a good fit before you apply or accept the assistance. Typically, demo days are part of accelerator programmes. At this point, a group of investors hear pitches from the participating startups. In my recent article 10 Startup Accelerators Based on Successful Exits, I outlined the ones to give serious consideration to. If the accelerator you are contemplating is not on the list provided in the preceding article, I would strongly advise

globalgiving

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7. Start sharing your product

To be effective, fundraising and expansion must be strategically planned. But far too many business owners and startups aren’t concentrating enough on just putting their good or service in front of consumers, influencers, and investors.

You won’t feel as pressured to look for outside funding if you can attract real clients. By doing this, you can obtain better conditions from better investors.

In the event that sales are slow, freemium and hybrid business models can let you launch your product and start building buzz.

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Author

Furqan Ali

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